Homie - Shopify store for pet food with donation program

1. Title & short summary

Homie — e-commerce with a heart for animals

Shopify store, admin board & ERP system for pet food brand with donation program

Homie not only wanted to sell high-quality pet food, but also to do something good at the same time. With an automated donation model, a subscription offer including free pet insurance and transparent communication, we have created a Shopify shop that combines e-commerce, charity and community.

2. About the customer

sector: Pet Food/E-Commerce/Charity

companies: Homie

Homie produces premium dog and cat food and automatically donates a portion to animal associations with every order. Customers also benefit from free pet insurance as part of a subscription model.

3. Challenge/problem statement

• integration one automatic donation tracking in the shop.
• Linking of ecommerce, Subscription models, insurance benefits and ERP-supported logistics.
• Emotional UX/UI design that conveys quality and charity in equal measure.

4. Solution approach/ procedure

• Shopify store with automatic donation calculation and display of the impact in the shopping cart.
• UX/UI design with storytelling elements that clearly communicate brand, mission and fundraising impact
• Development of a admin boards for club administration, donation overview and subscription management.‍
• ERPNext integration for order and warehouse management as well as automated workflows.

5. Results & impact

• Complete transparency: Customers see the donation percentage and supported associations with every order.
• Efficient logistics through ERP integration and automated processes.
• Increasing subscription contracts thanks to insurance benefits and value-added communication.
• Strengthening brand loyalty through clear communication of values.

6. Conclusion & outlook

With Homie, a platform has been created that proves that e-commerce can be profitable and charitable at the same time.

Next steps: Expanding community features and introducing customer challenges to increase donations.

Would you also like to present your brand as emotionally and authentically as Homie?

‍

‍