Atelier X - Performance Marketing & Shopify Optimization

1. Title & short summary

Atelier X — Performance Marketing & Shop Optimization
More reach, better conversion and faster shop for a luxury concept store

Atelier X, a renowned fashion concept store in the heart of Cologne, benefited from tailor-made meta and Google ads campaigns, targeted email marketing and technical Shopify optimizations. The result: more reach, higher conversion rates and a fast, user-friendly shop.

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2. About the customer

sector: E-commerce/Fashion/Concept Store
companies: Studio X (Cologne)

Atelier X is a leading luxury concept store in Cologne, specializing in high-fashion labels such as Acne Studios, Rick Owens, Marni and many more. Store and online shop combine an exclusive range of products with a special shopping experience.

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3. Challenge/problem statement

Atelier X wanted to expand reach and online sales. To do this, it took:

• Targeted advertising campaigns (Meta & Google) for more visibility and visitors
  
  
• Effective email marketing to retain customers and increase conversion rates
  
  
• Shopify optimizations to reduce load times and improve usability
  
  

The challenge: to combine marketing strategy and technical shop performance to create a seamless user experience.

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4. Solution approach/ procedure

• Strategic planning and implementation of targeted campaigns on Meta and Google Ads, tailored to the target group — with a ROAS of up to 8.7%
• Email marketing strategy with automation, segmentation, and appealing newsletters
• Shopify optimization: Theme adjustments and optimized backend processes for short load times and easy shopping maintenance
• Tracking integration with pixels and tools for accurate performance measurement

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5. Results & impact

• Significantly more visibility and visitors through effective ads
  
  
• Higher conversion rate through optimized shop and targeted newsletters
  
  
• Faster shop, particularly mobile, with lower bounce rates
  
  
• Stronger customer loyalty and growing newsletter distribution list
  
  
• Solid database for upcoming A/B tests and optimizations

Customer feedback:
“Thanks to the combined marketing and tech strategy, we were able to significantly increase our online performance. Our shop runs faster and we reach our customers in a more personal and targeted way. ”

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6. Conclusion & outlook

With performance marketing, clever email management and Shopify optimization, a strong foundation was created: more reach, better conversion rates and a high-performance shop.

Next up: Expanding marketing channels, data-driven A/B testing and further optimizations for an even stronger customer journey.

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