Cologne Pride - website & administration for Germany's largest CSD

1. Title & short summary

Cologne Pride — website development and management software
Modern online presence and efficient registration for Germany's largest CSD

For Cologne Pride, we designed a new website with a clear focus on usability and also developed tailor-made software for managing club registrations. The result: a fresh appearance, simplified processes and smooth organization of participants.

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2. About the customer

sector: Event/Non-Profit/LGBTQ+ Community
organization: Cologne Pride (Cologne Lesbian and Gay Day e.V.)

Cologne Pride is the largest CSD in Germany and is one of the most important events for LGBTQ+ rights in Europe. In addition to the parade, there is a two-week program with cultural, political and community events.

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3. Challenge/problem statement

The old website no longer met the current requirements for design, usability and mobile use.
Registration for associations has also been manual up to now and took a lot of time — combined with considerable administrative costs for the organizing team.
What was needed was a platform that would inspire and inform visitors and at the same time noticeably relieve the organizational team.

4. Solution approach/ procedure

Site focused on UX/UI:

• Modern, barrier-free design that makes the diversity and energy of Cologne Pride visible
• Mobile-first implementation for optimal use on all devices
• Clear structure for program, information, partners and donations
  
  

Individual management software for club registrations:

• Online forms with automatic data verification
• Central database for overview and administration
• Dashboard with search, filter and export functions for the organization team
  
  

Technical implementation:

• Seamless connection of website and management software with automatic synchronization of login data
• Secure data processing in accordance with GDPR

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5. Results & impact

• Significantly shorter processing times for club registrations
• Modern online presence with a clear structure and a high level of user-friendliness
• Stable performance on smartphones and tablets
• Better data quality through automated checks and fewer errors
• Positive feedback from partners, participants and visitors
  
  

Customer voice:
“The new website and registration system are a real game changer for us. We save time, work in a more structured way and can concentrate more on the event. ”

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6. Conclusion & outlook

The combination of a new website and administration software has not only given Cologne Pride a modern appearance, but has also significantly improved internal processes.

Next steps: Expansion with additional modules for participant management, automated communication and an event dashboard for live updates.

Are you planning a major event and would like to use digital tools in a targeted manner?

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