Jet Action - Premium Shopify Store for Can-Am & Sea-Doo
2023
1. Title & short summary
Jet Action — Shopify store for Can-Am and Sea-Doo Jet Skis
Premium UX for premium products: Make powersports come alive online
Jet Action, official partner of Can-Am and Sea-Doo, wanted to design the digital presence in such a way that the enthusiasm for Jet Skis and trailers could be felt even when visiting online. For this purpose, we have developed an individual Shopify shop — with an emotional UX/UI design, fast performance and a structure that is clearly geared towards conversion.
2. About the customer
sector: Powersports/E-Commerce
undertakings: Jet Action
Jet Action sells jet skis, trailers and accessories and is one of the leading dealers for Can-Am and Sea-Doo in Germany. In addition to stationary retail, the online shop should be expanded into a full-fledged sales channel.
3. Challenge/problem statement
Products in the premium segment must both be emotionally convincing online and score points with clear, technical information.
Mobile users in particular should quickly make a purchase decision despite complex product details.
At the same time, shop performance had to remain reliably strong even with high-resolution images.
4. Solution approach/ procedure
- Develop your own Shopify theme with clear, intuitive navigation
- UX/UI design for high-quality product presentation with large-format images, interactive elements and clear call-to-actions
- Introduction of product filters and clear data sheets to help customers find the right model faster
- Mobile-first optimization for seamless use on smartphones and tablets
- SEO optimization and integration of relevant tracking tools for targeted marketing
5. Results & impact
- More qualified inquiries and increasing online sales
- Fast loading times even with high-resolution media
- Higher conversion rate thanks to a clear structure and optimized checkout
- Stronger brand perception in the premium sector
6. Conclusion & outlook
The new Shopify store positions Jet Action as a digital expert for powersports and creates a seamless connection between brick-and-mortar sales and online retail.
Next steps: Integrate 360° views and video tours to make the online product experience even more immersive.
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