Neona Living - Product Page Optimization & Conversion Boost

1. Title & short summary

Product page development for Neona Living
Conversion rate optimization on time for Q4

Neona Living, a successful German start-up for designer lighting, wanted to further develop its product pages so that they were not only visually convincing, but also sell better. Through targeted adjustments, conversion rates were significantly increased, returns reduced by 42% and a solid basis for future optimizations was created.

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2. About the customer

sector: E-commerce, interior design
companies: Neona Living GmbH

Neona Living sells high-quality designer lamps at fair prices and is aimed at customers who value aesthetics, quality and functionality. As a growing startup, the company relies on a strong online presence that offers an inspiring and at the same time informative shopping experience.

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3. Challenge/problem statement

The product pages should be designed in such a way that all relevant details are presented clearly and attractively, without overwhelming users, especially on mobile devices, with too much information.

The biggest difficulty: finding the right balance between many details (to avoid returns) and a clear, sales-boosting presentation.

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4. Solution approach/ procedure

• Close coordination with the customer on requirements, goals and design guidelines
• Technical implementation of the final design including mobile optimization
• Save all relevant meta fields per product for a smooth connection to the inventory management system
• Integration of all tracking and pixel solutions for marketing purposes
• Focus on a shop structure that remains easy to maintain even with new products
  
  

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5. Results & impact

• Almost double the conversion rate compared to the previous year, particularly strong in Q4 & 42% fewer returns thanks to realistic product presentations and detailed information
• Stable shop with reliable performance and complete marketing tracking
• More newsletter registrations thanks to better-placed CTAs
• Clear basis for A/B testing and continuous conversion optimization
  
  

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Customer feedback:
“The new product pages are not only more beautiful, but also much more effective. We have significantly fewer returns, more orders. And maintenance is now very easy. ”

6. Conclusion & outlook

By optimising the product detail pages, Neona Living was able to make significant gains in the high-turnover Q4 and at the same time ensure the shop's long-term ease of maintenance.

The collaboration continues — we are currently testing new layouts, content modules and optimizing additional shop areas to make the customer journey even smoother.

Would you also like to turn your product pages into revenue generators?

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