TicketIO - B2B ticketing solution for the event industry

1. Title & short summary

Nexa App — B2B community and ticketing app for the event industry
Digital platform for customer engagement, ticket sales, and community activation

With the Nexa app, we have developed an individual B2B solution for TicketIO. It enables clubs, organizers and event locations to integrate their community more closely, make events visible and directly boost ticket sales.

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2. About the customer

sector: Event/ticketing/community building
undertakings: TicketIO

TicketIO is one of the leading providers of ticketing and event management in German-speaking countries. The platform provides event organizers with tools for ticket sales, admission management and event marketing — online and mobile.

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3. Challenge/problem statement

Organizers need direct contact with their community in order to sustainably increase loyalty and turnover.
Traditional social media channels are often unpredictable in terms of their reach and offer no option to process purchases directly.
They were therefore looking for their own solution in the look of the respective brand, which bundles ticket sales, marketing campaigns and community functions — fully connected to TicketIO.

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4. Solution approach/ procedure

Native app for iOS and Android, fully integrated into the TicketIO backend.
Automatic event synchronization: All events appear in real time in the Nexa app.
Buy tickets directly in the app: Users can purchase tickets without detours — with optimised mobile checkouts.
Community features: push messages, promotions, and specials for loyal members.
Marketing tools for organizers: Short-term promotions or special tickets can be delivered directly to the community.
Flexible design: The app can be adapted to the design of the respective location or brand.

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5. Results & impact

• Closer customer loyalty through the direct channel between organizers and the community, independent of third-party platforms
• More revenue thanks to higher conversion rates when buying tickets in the app
• Greater reach for spontaneous actions through targeted push messages
• Less effort for organizers thanks to automatic synchronization with TicketIO
• Clearly measurable marketing ROI through integrated tracking and user statistics

customer feedback:
“With Nexa, we reach our most loyal guests directly — without detours and without algorithm hurdles. Selling tickets is faster and easier today than ever before. ”

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6. Conclusion & outlook

The Nexa app combines ticketing, marketing and community building in a central, easy-to-use platform. Organizers retain full control over their target group and can market their events in a more targeted manner.

Next steps: Expand to include more community features such as chat rooms, gamification elements, and loyalty programs.

Would you also like to have your own event and community app?

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