Orderfy & OrderfyPlus - digital ordering and payment solution
2023
1. Title & short summary
Orderfy & OrderfyPlus — digital payment and ordering solution for restaurants
From a smart ordering app to a fully-fledged cash register system — including marketing features
With Orderfy and OrderfyPlus, we have developed an app for restaurants that digitizes orders and payments, speeds up service and at the same time integrates marketing options. From table orders to card reader integration to push campaigns — all in one solution.
2. About the customer
sector: Catering/Food Tech
companies: Orderfy
Orderfy provides restaurants with digital tools for ordering, payment and customer loyalty. The aim is to simplify service and processes while creating new sales potential through marketing functions.
3. Challenge/problem statement
Many restaurants are struggling with:
- long waiting times for ordering and payment
- high personnel costs due to analog processes
- lack of direct marketing channels to guests
- complicated integration of modern payment methods
The task: develop an app that combines ordering, payment and marketing in one system — user-friendly for guests, efficient for restaurateurs.
4. Solution approach/ procedure
Orderfy (guest app): Guests can order directly at the table, share invoices and pay using all common payment methods.
OrderfyPlus (business app): Can be used as an ordering terminal for restaurants, including card reader compatibility, TSE integration and use as a cash register system.
Technical features:
- Connection to payment provider & card reader
- Implementation of the TSE for legally compliant collection
- Synchronization between guest and business app
Marketing features:
- Sending personalized email campaigns
Push notifications to the customer base
User experience:
- Intuitive operation for guests
- Mobile-first design
- Optimized workflows for service personnel
5. Results & impact
- Faster service processes, shorter waiting times
- More sales through targeted marketing campaigns
- Less personnel costs, therefore lower costs
- Higher customer satisfaction through modern payment methods
- Legal certainty through TSE
- Flexibility for self-ordering, table service and cash register system
Customer feedback (fictitious):
“With Orderfy, we finally have a system that simplifies orders and payments and at the same time helps us bring guests back to the restaurant in a targeted manner. ”
6. Conclusion & outlook
Orderfy & OrderfyPlus are setting new standards for digital catering solutions: fast service, flexible payment methods and integrated marketing tools.
Next steps: connection to other cash register systems, introduction of loyalty programs and analytics dashboards.
Would you like to digitize your restaurant?
FAQ's
Restaurants können durch digitale Bestellungen Wartezeiten reduzieren, Personal entlasten und gleichzeitig Umsatzpotenziale durch gezielte Angebote oder Push‑Marketing erschließen. Gäste genießen einen komfortableren Prozess von der Auswahl bis zur Bezahlung, was die Kundenzufriedenheit erhöht.
Moderne Systeme beinhalten u. a. Self‑Ordering über QR‑Codes, mobile Zahlungsabwicklung, Splitting von Rechnungen, Integration von Kartenlesern, TSE‑konforme Kassensysteme, Push‑Benachrichtigungen, Marketing‑Tools und intuitives Menü‑Management. Diese Funktionen verbessern Service und operativen Ablauf.
Solche Lösungen sind typischerweise als mobile App und Web App realisiert, unterstützen Echtzeit‑Synchronisation zwischen Gästegeräten und Backend, integrieren Payment‑Provider sowie Kartenleser‑Hardware und bieten ein Mobile‑First‑Design für intuitive Nutzung.
Durch die Integration von Marketing‑Funktionen wie personalisierten Push‑Nachrichten, E‑Mail‑Kampagnen und Echtzeit‑Angeboten können Restaurants ihre Gäste gezielt informieren, zu wiederkehrenden Besuchen animieren und den durchschnittlichen Umsatz pro Gast steigern.
Ja. Moderne Systeme unterstützen mobile Zahlungen (z. B. digitale Wallets), Kartenzahlung über Kartenleser, Barzahlung vor Ort sowie Echtzeit‑Payment‑Optionen, wodurch Gäste flexibel wählen können.
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